I started Icon Furniture in 2014, in a single bay in Narol, with one bandsaw, two carpenters, and a stubborn idea: that a Gujarat home deserved furniture built by Gujarat hands — not boxed, shipped, and assembled by strangers half a country away.
Narol isn’t a brand story. It’s a postcode. It’s where our wood arrives, where our foam is cut, where our leather is stitched, and where — every Friday — I still walk the floor with the joinery team. We don’t outsource a single step of the build. The sofa you sit on came out of the same room as the dining set your neighbour bought, and the same joiner signed off both. That continuity matters more than I can explain in a brochure.
People ask me why we don’t move to a bigger industrial estate. The honest answer is that the Narol workshop already does 32,000 square feet, and adding a second roof would mean adding a second culture. Once you split a workshop, you split the standards. Our QC isn’t a checklist taped to a wall — it’s a senior carpenter who has worked here for nine years and knows what a tight mortise sounds like under a mallet. You can’t hire that. You grow it.
Why one workshop, one address.
We import one thing — leather, from a tannery in Tuscany — and even that is because no Indian tannery yet matches the consistency of full-grain we want. Everything else is sourced inside a 200-kilometre radius of Narol. The teak comes from FSC-certified Gujarat plantations. The CMHR foam is poured in Vatva. The fabric for our boucle and performance velvets is woven in Surat. When something fails — and at twelve years old, something will eventually fail — our service van gets to your home in 72 hours, anywhere in the state, because the people who built it are the same people fixing it.
That promise is why 96% of our customers come back, and why 12,000 Gujarat homes are now furnished by us. It’s also why we don’t sell on marketplaces, don’t do flash sales, and don’t list MRP-inflated “discounts.” The price you see is the price the workshop quoted us, plus a fair margin to keep the lights on, run four showrooms, and pay 86 people who depend on this business.
What changes in 2026.
We’re expanding the Narol workshop by 8,000 square feet this year — not because we want to make more furniture, but because the queue for our hand-stitched leather is now four months and that’s too long to ask anyone to wait for a sofa. We’re adding a second upholstery line, a dedicated leather room with controlled humidity, and a small finishing studio for one-off custom pieces. The bandsaw count goes from four to six. The kiln capacity doubles.
We’re also opening a fifth showroom in Vadodara before Diwali — our first outside the Ahmedabad–Gandhinagar corridor — and starting a journal where the joinery team writes about the work itself: what teak does in monsoon, why an L-sectional needs an asymmetric frame, how to read the back of a leather hide. The catalogue stays in Narol; the conversation expands.
Come and see it.
The flagship showroom is at A One Estate, Narol-Sarkhej Rd, near RV Denim, Chhipakuva, Ahmedabad, Gujarat 382405. We’re open Mon — Sun · 10am — 9pm. If you want to see the workshop floor itself — the bandsaws, the kiln, the upholstery line — call ahead on +91 79 2535 8821 and ask for a workshop tour. They run on weekday mornings, last about 40 minutes, and cost nothing. You’ll meet the joinery team, see your future sofa being cut, and probably get offered chai. That, I’ve been told, is the most Gujarati part of the whole operation.
— Founder & Workshop Lead